An Unbiased View of HBR Case Study Analysis
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Buyer knowledge was spread throughout these platforms, making it difficult to successfully keep track of their customer journey. Therefore, their churn level enhanced together with buyer dissatisfaction.
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Though Lyte was redefining the ticketing industry, it had no definite CRM technique. Lyte used 12–15 unique SaaS solutions across various departments, which triggered a lack of alignment between teams, duplication of labor and overlapping responsibilities.
Salesloft improved Georgia Tech’s product sales course of action with an inbound structure. This enabled why not check here profits reps to attach with their buyers on a far more focused degree.